Asparagus Day 2025
International Asparagus Days & International Berries Days:un’occasione imperdibile per l’ortofrutta d’eccellenza
From 7 to 10 October 2025, Bordeaux will become the European hub of two fruit and vegetable supply chains that, although different in species, cultivation, and market, share challenges, needs, and opportunities. On that date, the International Asparagus Days (IAD) and the newly formed International Berries Days (IBD) will merge, a joint event that promises to be a milestone for producers, researchers, technology providers, technicians, and stakeholders from both sectors.
Organized by Macfrut, Befve&Co., and Interco Nouvelle‐Aquitaine, the event aims to create synergies between the asparagus and berry supply chains, recognizing that many operators and suppliers operate in both.
Why this merger?
- Complementarity: several companies grow both asparagus and berries, and share supplier categories (nurseries, fertilizers, technologies), distribution chains, and climate, labor cost, and sustainability issues.
- Shared innovation: resistant varieties, cultivation techniques adapted to climate change, automation, efficient use of water and soil resources.
- Global economy and markets: price pressure, labor costs, and consumer trends (exotic fruits, berries, and healthy eating) necessitate a combination of strength, research, and commercial strategies.
Schedule: What to expect from 7 to 10 October
The event unfolds over four days with a variety of activities: technical visits, an exhibition area, practical field demonstrations, workshops, conferences, and specialized tours.
| Date | Main activities |
|---|---|
| 7 October (tuesday) | A day of technical visits: for asparagus in the Gironde region (e.g., Vignobles Bouillac, Lebourg production site); for berries in Lot-et-Garonne (St Armand nurseries, Fruits Rouges du Confluent, Aquisol site). |
| 8-9 October (wednesday and thursday) | Trade show event at Planasa in Bordeaux: exhibition area, field demonstrations (presentations of strawberry research, new asparagus varieties, visits to blueberry fields, asparagus replanting). Workshop on genetic innovations and techniques to improve production performance. |
| 10 October (friday) | A berry-focused tour of the Dordogne region: visit the Interprofessional Technical Center for Fruit and Vegetables in Lanxade, the Invenio experimental station, and the Teychennè family farm. |
Central themes that will be addressed
During the event, several key issues will be highlighted, which are increasingly impacting the sustainability and profitability of supply chains.
- Varietal and genetic innovation New asparagus varieties more resistant to abiotic stress (heat, drought), disease, as well as berry varieties with improved flavor, yield, resistance, and shelf life.
- Advanced cultivation techniques: Asparagus replanting, berry nursery management, irrigation techniques, sustainable plant protection, and methods for slowing stress caused by climate change.
- Automation, robotics, and mechanization: To reduce labor costs and increase efficiency. Innovative solutions for harvesting, soil management, and crop monitoring will be presented.
- Environmental sustainability and climate adaptation: Reducing environmental impact, rational water use, soil protection, and managing climate change. New agronomic and genetic practices to address emerging challenges.
- Economics, production costs, market relations. One of the recurring themes is the relationship between costs (labor, inputs, transportation) and the final value of the product. It has emerged that today, in both sectors, "about 3 kg of product is needed to pay for an hour of labor." This data underscores the urgent need to improve yield, efficiency, and value.
Why EuroGreenTech can't be missed
As a company working on green technologies, agricultural innovation, and sustainability of agri-food supply chains, participating in IAD + IBD offers multiple opportunities:
- Discover emerging technologies that can be adapted or further developed
- Establish contacts with producers, nurseries, research centers, suppliers, distributors interested in sustainable solutions
- Contribute with your own solutions
- Observe French models of agronomic management and understand how they can be transferred or adapted to the Italian or Mediterranean context
Challenges and opportunities to exploit
The event highlights some important challenges, which, if addressed well, can become concrete opportunities:
- Labor costs: Find solutions with automation, reduce costly manual tasks while maintaining quality.
- Varieties adapted to climate change: water stress, rising temperatures, different altitudes.
- Increasingly demanding markets: food safety, pesticide residues, sustainable packaging, short supply chains, traceability.
- Energy and water costs: improving efficiency, taking advantage of public/European incentives.
- International competitiveness: product quality, branding, territorial marketing, varietal differentiation.
Expected impact for Italy / for Europe
- Italy is among the countries with strong asparagus potential, but has encountered challenges in recent years related to labor and summer heat. The event can offer insights into resistant varieties, methods that optimize water resources, and genetic improvement.
- For berries (strawberries, raspberries, blueberries, and other small fruits), demand is growing, although investments are needed in varietal sensitivity, logistics, cold chains, and preservation technologies.
- Eastern Europe and the Mediterranean can focus on cost-effective technologies, especially to respond to the challenges of climate change, environmental regulations, and the global market.
The merger of International Asparagus Days and International Berries Days in Bordeaux from 7 to 10 October 2025 represents a turning point: not only for the sharing of expertise, but also for the development of a shared vision of the fruit and vegetable supply chain, where sustainability, innovation, and profitability go hand in hand.
For EuroGreenTech, this event is an opportunity to stay abreast of technological and agronomic advances, to network professionally, to bring new ideas to the world of agricultural production, and to contribute with concrete, forward-looking projects.
What equipment will we bring?
During the event we will present two types of electric machines:
- EGT-ASPARAGO SE, an electric harvester model suitable for harvesting asparagus, strawberries and other small, delicate fruits.
- EGT-TUTTI FRUTTI, electric tractor model suitable for harvesting and processing operations in orchards, for towing bins, for transporting fruit crates
The union of these two events will allow us to showcase two different product lines, which, when combined, create synergy and complementarity of work.
L’evento è completamente gratuito, con registrazione obbligatoria a questo link: https://iad-ibd.teamresa.net/?perslangue=en
We're waiting for you!










